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Thursday 28 February 2013

Discovery charity infomercial newsletter

Because I broke my leg, I had to cancel the shoot for both my films and I can't schedule new specific dates since I can't start before I've got the green light from my physiotherapist. Still, I have done some planning. I have sent out a newsletter to all the volunteers for my Discovery film.

Newsletter:

About

My name is Tom-Daniel Laugerud and I’m a film student at Swansea Metropolitan. Some of you might know me from the Discovery projects “Circus eruption” and “Kids away”.
As part of my degree, I have to produce two films, one external and one personal. I would like to make an infomercial for Discovery Charity, which could be used to recruit new volunteers, get funding and more. And I need your help! Carry on reading to see how.
·         Infomercial – is the non-profit equivalent of a Commercial. There is not a profit goal.

The idea

As we all know, Discovery is made up by a large group of incredible volunteers (and staff members), who dedicate their time to helping others. Discovery volunteers also come from all over the world and from all walks of life. I would like to showcase that.
Also Discovery has a wide variety of projects, everything from working with vulnerable children and refugees to growing vegetables on the farm.  This would be nice to showcase.

Storyline
1.       We start with 10-20 seconds of general shots of the different Discovery projects
2.       We see a 10 seconds clip from an project where a volunteer is working.
3.       We cut to a close up of the volunteer where he/she says “I’m a discoverer”
2. and 3. Is the repeated five times, BUT in different languages. English and Welsh are of course given, but also try to show other languages like Chinese, Indian, Spanish, Norwegian and many more.
4.       After having repeated 2. and 3. five times, we cut to a shot of all the volunteers/staff. This is shot high up, from the top a building for example. As the camera is zooming out, the whole group shouts “WE ARE DISCOVERY!”
As one we are “discoverers” but together we are Discovery (and we are stronger). That’s the basic idea. In the background, there will be the appropriate music. The total running time for this infomercial would be no more than 2 minutes.

Questions?

How much time will this take? Where will it be shot?
That’s the great thing. I will be travelling round to all the amazing Discovery projects to film YOU. So basically if you volunteer for a children’s projects and that’s on a Tuesday, I will be there that Tuesday. As for the time it would take; no more than 15 minutes. The goal is to shoot in March and present the finished product at the end of April.

What’s in it for me?
You will be helping Discovery grow, which will allow us to do even more amazing work.

Where will this be shown?
Discovery is free to use this to get more voluteers to join Discovery. So this means volunteer fayres, on the Discovery website and similar places.

So if you can speak a different language, volunteer for Discovery and got 15 minutes; I would love to hear from you!
If you are interested or have any questions, please email me at xxx. 

Kind regards,

Tom-Daniel Laugerud

Wednesday 13 February 2013

More dissertation

Leg update: Leg improving, but still on bed-rest.

As mentioned before, my main focus in February has been on my dissertation (bachelor paper).

Currently I'm in the process researching for my dissertation, Fahrenheit 9/11 - True documentary or just manipulation. Basically I'm analyzing Michael Moore's Fahrenheit 9/11 and trying to categorize it according to Bill Nichols documentary theory.

Sorry about the short post.